(The embedded image is a thumbnail linked to the full-sized version.)
My brainstorming for assignment 2 began slowly. I finally decided upon the subversive advertisement for a casino to mock the advertising structure of the “you’ll always come out a winner” mindset. These ads always seem to have an original slogan, photos of smiling players/winners in the casino, and bright, festive colors – complete with a sensation of riches and royalty. All of these tend to contribute towards a feeling of overwhelming ease in regards to winning; simply show up and walk out with millions of dollars in cash.
For instance:
This image portrays exactly that; simply drop a chip and win cash and prizes! Another along the same lines:
This image indicates you can win a wad of cash by simply continuing on the given highway and showing up at the casino – no skill or luck involved.
With this in mind, I began to work on my design. I incorporated a simple, catchy slogan to unite existing images I found using Google Image Search of people winning in various casino environments: roulette, craps, slots, etc, along with the idea that the casino helps “create winners and memories”. With these images easily manipulated into old-school Instant Polaroids, I tacked on a noticeable (and in retrospect, far too large) disclaimer proclaiming the odds of winning $1 million in a casino.
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